CANNED FOODS

SERVICES: 

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1)  Social media strategy (TikTok)

2) Short-form content creation 

3) Photography

 

PROJECT GOALS:

 

Create captivating short-form content for Heyday's TikTok channel to unlock a new level of brand awareness.

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EXECUTION: 

 

Produced storytelling video content for Heyday's candle launch and NYC pop up. Provided team with shot lists, wrote client-approved scripts, recorded voiceovers, and revised multiple video drafts before uploading. 

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RESULTS WITHIN 90 DAYS: 

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• Reach

  • +1.5M (>999.99%) organic video views 

  • +220.2k (>999.99%) reached audience

  • +16.7k (>999.99%) profile views

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• Engagement

  • +16k (>999.99%) video likes 

  • +550 (>999.99%) video comments 

  • +3.7k (>999.99%) video shares